Daily bread packaging

Side angle view.

Top view.
























Again I used the same overprint detail but did not manage to print this on the correct stock or at my desired scale. This net was not as appealling as the others and I have got some ideas from others which I saw. Check out "Wrap it up" on my DC for my favourites which I got some inspiration from.

Loaf of bread packaging

Side view.

Front view.

Zoom in on overprint detail.












These should have been printed on a transparent plastic at a much larger size. My intention was to have this packagin to hold a loaf of bread and so ideally it would be the correct scale. Hoever for the ime constrants I could not achieve this. I would really like to develop this idea further, both of using transparent stock and also the adaption of the net.

2x Stock

From primary research I saw that a lot of food packaging uses transparent plastics. For this quick brief I have decided to use trasparent plastic along with card to create my packaging. One net is made entirely from plastic, one entirely from card and one should have a mixture of the two.

IMAGE

2x Colour

Variety of spot colours, working as pairs.















Through the digital workshops I understand how to print 2 colours effectively. I also researched into 2 colour printing to find some interesting processes I could use. I have stuck with a pretty simple method of overprinting for ease and time efficiency. I overlapped 2 identical words and frames so that I could see the effect of overprint on both. I thought that anything with green involving bread reminded me of mold and so that was quickly decided against. The purples and pinks sometimes looked too feminine. Overall I decided upon red and blue (Pantone reference) as these don't appear threatening but somehow trustworthy. Maybe as they are not brash and overpowering.

Chosen spot colours. (Pantone references).




















I really like these 2 spot colours and can use tints of these and my print will still be 2 colours (only using 2 printing plates).

1x Word

My chosen word is BREAD.

I am going to use this in a different sentance/phrase on each package.

Loaf of bread package - best thing since sliced BREAD
Daily bread package - my daily BREAD
Bread Promotion mailshot -

IMAGE OF CHOSEN TYPEFACE

1x Image

I really want to limit my image and so have chosen to use a basic more symbol approach. I hope to repeat this basic shape to create a pattern. My intentions are for this image not the overpower the text but to add effect and sit secondary to the text.

Chosen shape/image.

Final nets

2 colour attempt 1

I know my basic idea for the design of all the nets will be the word bread and an image of a slice of bread. To get me thinking, I tried putting these elements together...

2 colour, 1 image and 1 (main) word.

























I like this but it needs alot of work... I want to use a more descriptive typeface as my packaging and image is going to be pretty simple. I really want the type to speak and as it stands, it is pretty flat. The 2 colours I chose in this attempt were picked from the original image ( a slice of white bread I scanned) but  ideally I would like to use 2 spot colours and so this would be cheaper overall, rather than using CMYK. I am going to look through some Pantone Colour Swatch books at college on Saturday/Monday and pick some colour choice to experiment with.

Yo homeslice, I'm off to the SU with my breadin, you in?

Yo homeSLICE, I'm OFf to the SU with my BREADrin, you in?

Maybe a little weak! But I am thinking of ways to engage students with bread. It is a cheap and easy to make a meal from and net 1B is perfect for a mailshot. My mailshot will be aimed at students aged between 18-18 in the Headingly area of Leeds, with the intention of promoting an event to launch the new range of bread. Healthy, cheap, and a new take on the design of the bread packaging.

Additional folds on 4B

Yay! I have started designing and editing my nets! I had an idea of putting in some additional folds and increasing the length of some of the panels to make net 4B look more like a loaf of bread. It will still keep the basic principles of the initial net.

Initial net with panels indicated whee changes should be made (1, 2&3.)

Panel 1 with additional folds and design ideas.

Panel 1 as it should look front the front when made up and net is complete.













This panel should form the basis of my loaf of bread. This has only been made on layout paper and so is very flimsy! I just wanted to see if what I had in my head would work on paper and it seems to be just what I thought. This will work alot better on a thicker stock and got me thinking about how I would make this 2 colour. I wonder if a transparent stock would work. I am not sure if I have to use the same stock for all 3 nets either as I do not think this would be suitable for my other ideas.

Panel 2 would need a slight change of shape.




















I would have to be careful to make sure that panels fit together properly and it would need to be air tight I guess... uh oh. That is a big flaw in my idea!

Panel 3 would need lengthening slightly to fit with the other panels.

GRENADE!

I have made 5 nets and have chosen my 3 to use for the Grenade brief. I have chosen my 3 upon how I could use them to communicate my word and image.

WORD - Bread
IMAGE - Slice of bread.
NETS - 1B, 4B and 5B

Net 1B.

Net 2A.

Net 3B.

Net 4B.

Net 5B.

























I am thinking of slightly adapting net 4B to hold a loaf of bread so that it is more shaped to my product. I believe all I should really have to do is extend one panel and add a few additional folds.

For the net 1B I am going to use it as a mailshot to inform people about why white bread is not so bad as people think. I might try and play on the bad side of white bread and use a shock tactic to talk about something not so shocking. Something similar to the style of Fiodor Sumkin or Alison Carmichael where the message (text) has a different meaning to what is initially percieved by the image.