Hazel Design Practice

Wednesday 14 December 2011

OUGD301

My briefs have overlapped alot on this module, which has resulted in a very jumbled blog. Please use the 'relevant lables' widget on the right hand side of this page to view each specific brief. I am only submitting Brief 01, Brief 03. Brief 04 and Brief 05 as major briefs.

Brief 01 - Exhilaro
Brief 02 - Achitecture publication. Postponed (possible FMP)
Brief 03 - A Type of Show
Brief 04 - D&AD Ministry of Sound collaboration
Brief 05 - The Specials
Brief 06 - Digital print resources. Postponed (possible FMP)
Brief 07 - Louise Tiler (small brief no boards submitted)

There are also lables for Crit/Tutorial, Evaluation and Time Management on this blog.

Here are my final submission boards in PDF form...

Open publication - Free publishing - More design

End of module evaluation

The briefs I initially choose for this submission were all type based, an area I wanted to build my skills and interest. This could have gone badly wrong if I decided I hate type throughout the module, however it has done the opposite. This is the first module can say I have enjoyed thoroughly and feel I have truly learnt alot about design practices and my own professional place in the industry.

Brief 01 threw me into the deep end, designing a font. This was good for me as I couldn't slack. I pressured myself with an intense brief and it really made me work hard from the beginning. A negative is that I didn't give myself enough time to digitise the letterforms and make them into a usable font. The file is digital, but the kerning is all wrong. Also the finishing of some of the letterforms is a bit messy, which could have easily been avoided.

Brief 02 and Brief 06 were both took big a task to complete for this module and are possible briefs for FMP. I have some research for them already.

Brief 03 focused on identity, which was never a massive part of my practice before, however I like applying one concept throughout a range, and this exhibition design was a high for me. Seeing it come together after hating my chosen stock was such a positive step. It taught me to keep with something and find a way around a problem, don't just give up.

Brief 04 is potentially the one which will change my future... Steph Bourne and I worked so well together, we listened and shared ideas and in the end came up with a product neither of us would have done on our own. There is a possibility of us starting our own practice after university, it is an avenue which I personally am going to think about over Christmas and decide upon in the New Year. Before This brief, I would never of thought about setting up on my own, but the work that both of us have produced this module has surpassed my expectations in both quality and quantity. I am not blowing my own horn, but finally I believe some confidence in my ability is appearing.

Brief 05 has not reached its full potential. This could have been taken so much further, but I ran out of time and, in honesty, patience. I do feel like this could have worked so much better as a bigger range and for that I am disappointed. The typefaces for each song are acceptable, however they could have been pushed further also. As one off pieces, I like them and would have the prints on my wall, but as a range, I believe they are quite weak.

In conclusion and in reference to my rational... My vision of what I wanted to achieve this year has been surpassed. I have produced more quality work than I initially thought I could in the time available. This is down to realistic time management and working with hand-drawn typography. I could draw letterforms all day long, and probably for 20% of this module, I have. Truly believe I have found my place in Graphic Design and intend to stay on course for FMP and my Dissertation.

Tuesday 13 December 2011

Deliverables for Brief 05

5x type treatments
1x ghost town white print
1x ghost town black print (artwork created but not printed)
1x ghost town white vinyl (artwork created but not printed)
1x ghost town black vinyl (artwork created but not printed)

1x too much, too young white print (artwork created but not printed)

1x too much, too young black print

1x too much, too young white vinyl (artwork created but not printed)

1x too much, too young black vinyl (artwork created but not printed)

1x a message to you, rudy white print (artwork created but not printed)

1x a message to you, rudy black print (artwork created but not printed)

1x a message to you, rudy white vinyl

1x a message to you, rudy black vinyl (artwork created but not printed)

1x rat race white print (artwork created but not printed)

1x rat race black print

1x rat race white vinyl (artwork created but not printed)

1x rat race black vinyl (artwork created but not printed)