Stamp it

For a better quality of line a stamp is much more appropriate. For this quick experiment I used a range of lids from the spread excursive. I think this thickness of line is also good as it shows enough untoasted bread underneath but the toast is still what you want to eat. I love this method and would be brilliant if I could combine both the stamp and the spread ideas to create a brilliant promotional piece to use on my packaging and other printed items for white bread.

Press it

From a chat with Lorenzo I was inspired b the thought of embossing the bread to make some parts closer to the heat. This means I could control to what degree a certain part of the bread would get toasted and so the depth of colour. I experimented with basic ways of doing this in a thick motion and a thin motion to see if it works with both ways or there would need to be a certain thickness of line.

Thick. 
Only appropriate to say 'I love toast' on my first attempt eh!? I think this works quite well and was really happy with the result as it was such a quick experiment. I think the depth the bread has been pushed really emphasises the type due to the contrast made from the burnt and unburnt.

Thin. 
I used a knife to create a thin line of indentation on the bread. I didn't think this would work as bread is quite spongy, I wondered if it would just mould back to the initial shape and fill in the wholes. To my pleasant surprise, even the thin lines came out clear! They could be more refined however.

I would really like to use this method as it bought something special to be toasting process and made an image out of nothing. I tried to think of ways to improve the line quality and thought about stamps...

Spread it

Inspired by the thought of printing on toast I decided to experiment with how to make toast look even more appealling to customers. Obviously we can put different things on toast and I think this could be a brilliant idea for my range. Packaging different types of bread with an accompaniment which best suits it. Initially I just want to see what a few of the nations favourite toast toppings look like when spread.

My tools.

Jam.

Jam looks sooo good. Even though I am not a fan I still love the smell of hot jam on toast. Makes the mouth water.

Marmalade.

Bleugh. I HATE MARMALADE. Bowever, the bits in it do present some interesting sights. I could possibly use these to add detail to any design I put on toast.

Marmite.

Love it or hate it. The famous phrase. I hate the smell but it just looks delicious! The shiny surface of it is wonderful! This could add a bit of sparkle to my design.

Peanut butter.

Wonderful stuff to eat... but it is a bit os a strange one visually. It is so thick and plaster like that it detracts too much fom the toast. Hopefully I can find a use for this and a way of showing peanut butter on toast in a better way.



I also would like to try other spreads such as lemon curd and different jams along with eggs and beans, bacon, sausages etc... I realised as I was spreading the jam that the thicker spread the deeper the colour. This could be a brilliant technique for creating depth in whatever design I use on my toast in the end but is a consideration I hadn't thought about previously.

Butter me up

After reviewing my story I have been thinking of ways to make bread sexy and appealing to my audience of young adults (20-30). I mean sexy not in terms of sleazy but in terms of passionate, lust.

Butter me up. 

Initial idea.

The Story...

The Story...
























Lorenzo suggested that I made a story for my bread. It should outline what I wish to achieve. This idea has really helped me visualise the potential of this project. I have tried to illustrate it also as to what I see in my head. I need to start doing this more as it is easier for ithers to see my vision and also for recording ideas good and bad for progression.

The Story...
White bread is beautiful too. We should love white as much as brown. It hasn't done anything wrong, toast it and you will se how far it will go to make you happy. I hope to get people eating white bread again by opening their eyes to toast. When near heat, white bread transforms into beauty... the taste... nomnomnom. To make white bread appealing again I am aiming my initial plans towards young, trendy, working people who look to products to improve their lifestyle (not neccessarily health) such as iPods and Blackberrys... aspirational products. 'Sex sells' is my strange vision for this new face of white bread. I want to make it personal and interactive with the customer. I want to demonstrate the diversity of toast initially with a vision of then focussing on the other wonders of white bread. My intial message is BUTTER ME UP X.

Concept Crit

What action did I take... links

Daily bread packaging

Side angle view.

Top view.
























Again I used the same overprint detail but did not manage to print this on the correct stock or at my desired scale. This net was not as appealling as the others and I have got some ideas from others which I saw. Check out "Wrap it up" on my DC for my favourites which I got some inspiration from.

Loaf of bread packaging

Side view.

Front view.

Zoom in on overprint detail.












These should have been printed on a transparent plastic at a much larger size. My intention was to have this packagin to hold a loaf of bread and so ideally it would be the correct scale. Hoever for the ime constrants I could not achieve this. I would really like to develop this idea further, both of using transparent stock and also the adaption of the net.

2x Stock

From primary research I saw that a lot of food packaging uses transparent plastics. For this quick brief I have decided to use trasparent plastic along with card to create my packaging. One net is made entirely from plastic, one entirely from card and one should have a mixture of the two.

IMAGE

2x Colour

Variety of spot colours, working as pairs.















Through the digital workshops I understand how to print 2 colours effectively. I also researched into 2 colour printing to find some interesting processes I could use. I have stuck with a pretty simple method of overprinting for ease and time efficiency. I overlapped 2 identical words and frames so that I could see the effect of overprint on both. I thought that anything with green involving bread reminded me of mold and so that was quickly decided against. The purples and pinks sometimes looked too feminine. Overall I decided upon red and blue (Pantone reference) as these don't appear threatening but somehow trustworthy. Maybe as they are not brash and overpowering.

Chosen spot colours. (Pantone references).




















I really like these 2 spot colours and can use tints of these and my print will still be 2 colours (only using 2 printing plates).

1x Word

My chosen word is BREAD.

I am going to use this in a different sentance/phrase on each package.

Loaf of bread package - best thing since sliced BREAD
Daily bread package - my daily BREAD
Bread Promotion mailshot -

IMAGE OF CHOSEN TYPEFACE

1x Image

I really want to limit my image and so have chosen to use a basic more symbol approach. I hope to repeat this basic shape to create a pattern. My intentions are for this image not the overpower the text but to add effect and sit secondary to the text.

Chosen shape/image.

Final nets

2 colour attempt 1

I know my basic idea for the design of all the nets will be the word bread and an image of a slice of bread. To get me thinking, I tried putting these elements together...

2 colour, 1 image and 1 (main) word.

























I like this but it needs alot of work... I want to use a more descriptive typeface as my packaging and image is going to be pretty simple. I really want the type to speak and as it stands, it is pretty flat. The 2 colours I chose in this attempt were picked from the original image ( a slice of white bread I scanned) but  ideally I would like to use 2 spot colours and so this would be cheaper overall, rather than using CMYK. I am going to look through some Pantone Colour Swatch books at college on Saturday/Monday and pick some colour choice to experiment with.

Yo homeslice, I'm off to the SU with my breadin, you in?

Yo homeSLICE, I'm OFf to the SU with my BREADrin, you in?

Maybe a little weak! But I am thinking of ways to engage students with bread. It is a cheap and easy to make a meal from and net 1B is perfect for a mailshot. My mailshot will be aimed at students aged between 18-18 in the Headingly area of Leeds, with the intention of promoting an event to launch the new range of bread. Healthy, cheap, and a new take on the design of the bread packaging.

Additional folds on 4B

Yay! I have started designing and editing my nets! I had an idea of putting in some additional folds and increasing the length of some of the panels to make net 4B look more like a loaf of bread. It will still keep the basic principles of the initial net.

Initial net with panels indicated whee changes should be made (1, 2&3.)

Panel 1 with additional folds and design ideas.

Panel 1 as it should look front the front when made up and net is complete.













This panel should form the basis of my loaf of bread. This has only been made on layout paper and so is very flimsy! I just wanted to see if what I had in my head would work on paper and it seems to be just what I thought. This will work alot better on a thicker stock and got me thinking about how I would make this 2 colour. I wonder if a transparent stock would work. I am not sure if I have to use the same stock for all 3 nets either as I do not think this would be suitable for my other ideas.

Panel 2 would need a slight change of shape.




















I would have to be careful to make sure that panels fit together properly and it would need to be air tight I guess... uh oh. That is a big flaw in my idea!

Panel 3 would need lengthening slightly to fit with the other panels.

GRENADE!

I have made 5 nets and have chosen my 3 to use for the Grenade brief. I have chosen my 3 upon how I could use them to communicate my word and image.

WORD - Bread
IMAGE - Slice of bread.
NETS - 1B, 4B and 5B

Net 1B.

Net 2A.

Net 3B.

Net 4B.

Net 5B.

























I am thinking of slightly adapting net 4B to hold a loaf of bread so that it is more shaped to my product. I believe all I should really have to do is extend one panel and add a few additional folds.

For the net 1B I am going to use it as a mailshot to inform people about why white bread is not so bad as people think. I might try and play on the bad side of white bread and use a shock tactic to talk about something not so shocking. Something similar to the style of Fiodor Sumkin or Alison Carmichael where the message (text) has a different meaning to what is initially percieved by the image.

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