Rewritten brief

Firstly we had chosen Green & Blacks but then changed out mind to Ted Baker as we thought we could experiment more with this. I think if we had of done Green & Blacks, we would of produced something nice but maybe not pushed ourselves. This brief keeps growing on me and the more I research and we specify the brief, the more I like it. As it is quite open, we can explore different avenues and hopefully produce a piece of work which both answers the brief and solves a few other problems we have come across too.... aswell as sticking with our original roots of type and print primarily.