We brainstormed together and have revised our quotes so that we really get humour across in our concept. Also we need to stay clear of 'shine' as this is really American.
Dirty Ted shines shoes in bed
Scuff your boots in the buff
Polished on the outside, filth on the inside
Spit, lick and get slick
A spotless reputation
Twice the wear from all Teds pairs
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