Where to promote?

By evaluating each method of advertising on bus, rail, tube and tram I have been able to select the most appropriate forms for my project...

Tube advertising evaluation and selection.

Rail advertising evaluation and selection.

Tram and Bus advertising evaluation and selection.

Bus advertising evaluation and selection continued.

















I have decided on where I am going to promote my range of bread and condiments for young, rushing commuters. I decided against blanketing everyone whith my advertising by placing designs on the side of busses and taxis, instead I have focused where my audience is going to pay attention to my adverts. There are loads of opportunities but I think that I need lots of small ads to get my message accross. I want my message to be subtle but effective. Almost like subliminal messaging!

Rail panel

Rail 4 sheets

Bus interior

Tram interior

Tube car panel











The specifications of these public transport promotional pieces can be found on my DC (tube car panel, tram interior, bus interior, rail 4 sheets and rail panel). I am also going to advertise inside the Metro and give a free bookmark to customers who buy "Butter Me Up" as something they can use, and will act as a reminder all over again.