Promotion - tram interior

Existing tram interior in context.











The size of my promtional tram interior posters must be 195 x 735mm and the display area of this is 183 x 723mm. I need them to be appealling and they can include some text as people will have time to read them.

Large area of bread.






As with the bus interior the initial dimensions of my physical image are creating problems. I cannot take these images again as they are now in the bin! Also I do not have time to recreate this whole piece again. I will have to either add a border to give me extra space or do a bit of Photoshop 'magic' which I really wanted to avoid in this project.

Additional area created by having image at appropriate size and cropping.

Suggested border size.

Photoshopped additional toast and bread above typography. (Very quick and rough).













However much I do not want to manipulate and edit my images I think in this case it has to be done to produce the effect I need. The top 2 examples look shoddy and I cannot think of a good way to incorporate a border. I think a full bleed image will look more professional and fit in with the brand much better than a second thought, easy option of a border.