I am going to package a range of white breads and a condiment to go with it. The design on each will be different and involve my bread printing techniques and the white bread and condiment. The condiments at this stage are not set in stone but this is the general idea...
- Loaf of bread - Jam
- Bagel - Peanut Butter
- Pita - Marmite
- Cob - Egg
- Baguette - Cheese
Promote
To promote white bread (in the form of toast) I will be designing a mailshot with the use of the same design style as the packaging. This will include magnets which to user can stick on their fridge, bread bin and toaster to act as a reminder of white bread/toast. I will also try and design something to go on milk bottles as these are normally collected from the front door before breakfast is made... perfect! I could aslo try on public transport but when people view these they would have most probably already had breakfast and on the way to the office, not to the supermarket. Maybe a promotional campaign for bakeries and supermarkets to promote white bread. I could make the packaging for bakeries too...
- Mailshot
- Magnet
- Milk bottles
- Bakery campaign
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