Hand-rendering

As with all of my type treatments, I start with hand-rendering type. Previously I decided how I want my logo to generally look and that I want 10 different versions which will look part of a set.

Started by looking through books for inspiration for type style. By beginning with the letter 'T' I can then apply the same techniques to the rest of the word 'PYE' I selected the 10 which I will carry forward and need to create the rest of the work in these styles.

4x MAJOR!

It was said that my 'laziness' was that I was holding onto 7 briefs and not letting them go. I am continuing OUGD301 with only 4 briefs. It was advised that I focus the next few hours on deciding where I could take all my briefs to make them better. As I now don't have to think about all 7, I can spend more time on briefs which I thought were complete (such as Brief 01) and push it forward.

The briefs I am taking forward is Brief 01, Brief 03, Brief 04 and Brief 05. The two which I am focussing on taking further are Brief 01 and Brief 05 which I thought were pretty much complete. In a short space of time, these could become huge!

Huge crit

I felt a bit scared by this crit. I feel like I should be more stressed than I am, and I was not sure if I was kidding myself by thinking I had done a fair amount.

The crit was so helpful and honest. I have let go of pretty much half of my briefs and will push the remaining ones further. This way, the deliverables will be more exciting and innovative (what I want).

My evaluation was good and at the right time for a truthful reflection of my progress.

EVALUATION.

I have had to abandon some briefs as I could push 4 major ones alot further. It will give me something more to aim for and more of a range of deliverables. I need to look at what I am producing for each brief so that I do not end up producing 4x posters or 4x publications.

MAJOR BRIEFS

Brief 01 Push this further, where else can this go? The hard work is done and pretty quickly I could create some really interesting deliverables.

Brief 03 Loads of research done and a clear idea of deliverables and design style. Continue with this.

Brief 04 Need to have this as one of my 4 main briefs as it is the only competition one. Push this further than what is expected.

Brief 05 Make this into one of my major 4 briefs. This could be a great range of deliverables. Think about what else I could make. More typefaces, more songs...

ABANDONED BRIEFS

Brief 02 This could be huge, but I haven't got enough research to make it as good as it could be. Maybe have this as part of my FMP.

Brief 06 This was postponed anyway but could quickly do this over Christmas or as part of FMP.

Brief 07 Leave this... not into packaging and will not get used in the real world.

Ready for the crit...

To be prepared for the huge crit tomorrow, I have organised all of my work to show early. I want to get as much feedback as possible, especially as I was unprepared for the first one and missed the second, I do feel like I have not had as much structured feedback as I should of at this point.

I have basically shown everything which I have done and where I am at with each project.

Pop-up shop workshop

This session was really useful in understanding how to price my posters and for feedback on displaying them. The consensus was to have them mounted. However, after I costed this, it seems it will be wasteful and it would be more practical (I think) for customers to have a poster tube rather than an A2 print to carry around!

I have posted an initial image to the Facebook page. I really need to communicate that this is printed with pen, and not inkjet. It has more quality and appeal as it uses a different and interesting process. I hope to have some of these photos next to my work to show off the process.

Bebas Neue - secondary

Change of mind... Bebas Neue will still be used in this publication as a supporting font. Such as for the information and to say "A ... Of Show". However, after looking at my previous designs for other submissions for this module, I want to do more of a hand-rendered approach to this, rather than editing an existing typeface. I would really like to create my own letterforms for this.

'Type' will be in a handdrawn style, and "A ... Of Show' will be in Bebas Neue. Quick mock up of what I mean...

I would really like to have no just one logo but 10 variations to be across different mediums and stock. This will demonstrate the variety of type in the exhibition. All other elements of the logo will be consistent, apart from the look of 'Type', which will have some similarities between varieties.

Final images

YAY! Ever so happy with this brief! All my deliverables are done and they all look super! They communicate a more fun character than Helvetica Bold, while still being informative.

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