OUGD202 self-evaluation

Design for screen was initially a challenge for me, however I now look at it as a massive step forward. I had never even contemplated using digital media to communicate my design ideas. I can see through the latest projects how important it is at capturing peoples attention and also, remembering them!

I found myself thinking more outside the frame and transitions between scenes. Focussing on the more basic elements of After Effects enabled me to build up my confidence in them and apply them correctly. It also made the whole process less stressful and easier to storyboard as I could easily visualise how something may look. Once I was creating in After Effects I would often elaborate on my original idea, which has resulted in a much more interesting animation.

My title sequence for Top Ten Tips: Typography is good as a piece of kinetic typography, but I am not sure how well it actually works for a title sequence. I seem to have forgotten about the research I did and went off and did somehting completely different. Saying this, I do still think it works with my final brief; as part of a series of top ten tips for designers, both studying and professional.

Changing my original idea from Top Ten Imaginary Friends definately was a good decision made early on. I became precious about one idea, without listening to crits or research. I decided to flush this down the toilet and start a-fresh. I initially thought 'worst typefaces' would be boring... but am very happy with my final animations as they don't look boring at all.

Strength wise, I have learnt After Effects and produced something unexpected. All aspects of the project relate to each other, from the simple packaging using the same stock demonstrated in my animation and the window showing the message, to the quote animated in the title sequence/ident. The idents and title sequence work really well together, but if I could change anything, I would make more of the initial title in my title sequence, it seems a bit weak and an after-thought compare to the rest of the 50 seconds. Also I should have done some more research into packaging, as I may have found a better solution or made my crafting skills more polished. Also I would have liked to design the DVD covering.

DO, NOT THINK needs to be my drive from now on. I found myself thinking about what I could do, instead of actually doing anything. It was only at the tutorial that I realise how little I had done. This was a turning point in this module and from then on was working 12 hour days! And... suprisingly, I didn't mind. I hope to continue this style of working for the rest of my practice.