Pop-up shop

My posters got good coverage from being in some special stands. However, they were the first item in the event and so people seemed to walk past them. hHalf way into the shop, Bridget suggested that we move them to a better position in the shop, but this didn't help. I only sold one print, which I am dissapointed about and has made me question the audience I am making these for and in turn, a more appropriate event  where this audience will be present.

Logo decision

I have decided just to use the one logo instead of a few different ones. Purely because one looks better than the rest and I don't think they look as consistent as I hoped. On reflection it is a better decision to move forward with just one.

Wall layout

I want to add some information on the walla as I found at the exhibitions at Somerset House. After I thought about the layout for the wall, I rethought this placement. In the location that I have chose, there does not seem to be much room inside and there is a nice window. As they did in the actual exhibition, I have designed this information to be displayed on the window.

Leaflet layout

Tried out a few different folds for the leaflet. From looking at publications from other exhibits I would really like to make it out of one sheet of paper. The exhibition guide will be more in-depth and will have a price. This will have more pages and information on all of the exhibitors.

The one which works best is the third one. A simple 3-fold. I think the information has the most amount of space in this form. Now I can look at layouts...

Content of all deliverables

I have already researched the exhibitors and which images and info to inform my audience of the pieces on show. However I had not thought about what other info needs to be on all the deliverables.

Final logos

I have had to do more work to my logos to make them usable in this brief from my initial hand-drawn sketches. Each logo had to be drawn over in Photoshop and cleaned up, then live traced in Illustrator and then the application of the 3D and bevel. So happy with how these look and work as a set. My previous worries have been resolved! Glad that I continued with these logos as they still look hand-drawn and a personal touch, with some digital elements and professional finish.

November