OUGD104 - Colour Theory (17.11.09)

Again we were looking into colour theory. This time instead of objects, we were just looking into flat colour and experimenting with sheets of card.

In this first image the yellow is fighting most with the blue. This is because they are both primary colours and are fighting for attention. The yellow on orange seems to have the least impact, due to the only small amount of difference between the colours.

We looked at how adding different colours can calm down the "noise" created by 2 strong colours. Here a red and blue square (1st) are fighting for attention. But when we add a neutral white (2nd) they seem to create less friction and become calmer. When a black is added (3rd) the colours become even easier to look at and much more comfortable on the eye.

When symbols are added, it can help to communicate a message if we use the appropriate colours also. Some colours on others just wouldnt work for some symbols. Whereas with others we already have associations. Yellow on black can mean warning. Here I think the bold black arrow on yellow background works well. Also I find it easier to read the orange arrow on a green background, rather than green on orange.

OUGD101 No News Is Good News (Mailshot)

This has been the best brief yet. I had to create a mailshot that reinforces my message from the previous posters. My resolution had to fit inside the size of an envelope (11.5cm x 16cm) and again we could only use 2 colours plus stock. The mailshot had to be easy enough to reproduce as I would have to create 10 editions for the final submission. I also had to think about an appropriate mailing list for the 10 editions, one version would have to be sent to college which will determine if the stock used was suitable for a mailshot.

We created some open and closed questions as well as found out some facts and opinions on our chosen message. The open questions seemed like they would engage the audience a bit more and lead onto more interest. I had to think about the what, why, how and who as well and write my own brief from this.

WHAT? The sea covers approximately 71% of the earths surface, yet we have surveyed less than 1% of the ocean floors.

WHY? To make people aware and become more interested. Hopefully this will give the subject more credability.

HOW? Through something that pulls/folds/pops out to reveal so much more... linking to the "what?".

WHO? Aimed at schools (teachers) to maybe teach their class about it so kids can do something about it in the future, promote interest.

I thought about different ways in which my audience could interact with my mailshot to make it more interesting. I looked into something which pops out of the envelope to make the people jump but I didn't think this would really fit with what I was trying to say. As my "what?" includes facts and figures, I wondered if I could do something to represent the 71% and the 1%.

I liked the idea of pulling a line of information out of the envelope and it demonstrating 100% of the ocean... with a small 1% of it that we actually know about. I felt that a horizontal feel was better for my subject matter as then I could show more sea floor. I tried to stick with the same style and design I used in my final posters to continue the theme.

I thought about the process of making this and it seemed quite simple. It was similar to the net of the original envelope with some sides to make it thicker so it could hold the inner line of "sea". I originally experimented with tracing paper and soon realised this wouldn't be appropriate as I could only use one stock and tracing paper would easily rip in the post and would also be transparent. I tested my idea on card and it seemed to work just aswell.

Designing was quite simple once I had decided upon the net as I already had a starting point (my posters) and from my research I had background information and knew which stock I would use. I had also been down to the digital print room and discovered that I would have to make some adjustments, such as shortening the inner line of "sea" due to cost and was that I was unable to print double sided on my selected stock.

I decided to use an open ended question to create more interest. "How much do we know about the ocean floor?" Doesn't really communicate that much but when teamed with the inner "sea" I thought it would create quite a powerful statement.

When I showed my ideas in a group crit, the feedback I received was pretty positive (much better than the poster!). A few suggestions were made, one of which about the information inside the envelope. I had thought about putting some text informing what we can do about the fact we know so little about the ocean floors. I had done some extra research and found out some interesting facts, such as it took over 70 years to find Titanic. In the crit, someone suggested that my target audience may not relate to this fact as it is not in a childs lifetime. I began to think more about what kids would find interesting. For my final design I used 3 facts and 2 statements. My facts were about dinosaurs, Titanic and the sunken city of Pavlopetri. All of these facts related to my subject.

I created my design in Illustrator to create the same feeling as my poster and for them to be consistent. I also used the same colours. Above are the files I used, when I printed them I got rid of the fold lines. I used the font Gill Sans Ultra Bold for the main headings. I felt that this worked really well with the style of illustration and doesn't argue with the message or is too overpowering. I wanted the text and image to work alongside each other and feel each needs the other in this mailshot which I am fine with, I don't think it would have worked with just text or just image. For the informative text I used Gill Sans to keep the theme and same font family.

The images below show how I produced the final resolution. I didn't encounter any problems whilst producing my 10 mailshots so I was very pleased! I just had to cut out the inner and outer nets and stick together.

Here is my mailshot in action...

OUGD104 - Colour Theory (10.11.09)

In this second colour theory lesson we learnt in more detail about the way different colour affect each other. I found it quite surprising how they interact with each other. We started by creating a huge colour wheel, they continued to look at how different colours, such as complimentary colours, interacted with each other.

Colour Wheel

I was in the red group and we set out all our red objects in relation to the other groups around us (violet and orange). We had quite a small selection of red objects as it was hard to find much variation, but it worked alright when it bled into the orange and violet groups.

Red and Green

Red and green are complimentary colours. When on their complimentary colours, they look more vivid and the greens look greener and reds look redder. I think the green tree definately looks darker when against the red rather than when on its own green background.

Pink and Blue

Pink and blue are not complimentary colours, unlike red and green but I wondered what effect they would have on different colours. I tested them with red and green objects. The red objects look more pink on the pink background and seem to take on a violet tinge when on a blue background. The green object looks darker on the blue background and much more vibrant and bright on the pink background.

Warm Tones -

These colours are comfortable together. They are all close in the colour wheel red, orange and yellow. They are warm colours, blues are classed as colder colours in temperature terms. The red object looks more vibrant on the orange background and lighter on the yellow. However, it dies stand out better on the yellow as there is more change in the hue.

Black and White

Black and white are not colours and have no chromatic value. However, they still affect the way we read colours. I think the red object stands out better on the black background and shouts more. The green object also seems clearer on the black background, but look fresh on the white.

OUGD101 No News Is Good News (Poster)

This week long brief was to produce 3 posters communicating a fact from our previous article. We can only use 2 colours plus stock and the format was 2:1. The first poster was to be purely image, the second pure text and the third a mixture of both.

MONDAY 02.11.09

We had a tricky task to do before we knew what the brief was... I had to write down 10 adjectives and 10 verbs, then also draw 10 objects and 10 symbols which related to my article. It was really difficult! I am poor at english/words and poor at drawing!

I then had about an hour to come up with some designs for my poster, using the stuff from the previous task to help. This is when I changed my fact as it was previously "Pavlopetri is the oldest sunken city". I found this translated badly onto a poster format and so changed it to "Less than 1% of the worlds oceans floor have ever been surveyed". I find this quite an alarming and shocking fact, this is also a direct quote from my article. I quite like my initial ideas but they definitely need some development.

WEDNESDAY 04.11.09

Over Monday and Tuesday evening I had begun to design my poster. My first dilemma was how would I create them, as I am rubbish at drawing and (thus I don't enjoy it) and I couldn't take any photographs for this as my fact was about the deep sea... Problem - I don't have an underwater camera and Leeds has no deep sea. I decided to use Illustrator as I could draw simple pictures and make them have a cartoon feel to them, which might work quite well with limited colour. Also my posters would be made of vectors and therefore could be enlarged, shrunk without any loss of quality. The colours I decided to use are black and a nice sea blue, my stock would be white. The blue would represent the sea and be used as a visual aid to show the contrast between land and sea in the image poster.

These three posters inspired my designs (Happy Workforce by Nishant Choksi, Hidden Depths of Racism by Frazer Hudson and Two States by Dettmer Otto).

I sketched out a firmer idea and also some potential characters for my posters. They look quite childish and so when I drew them on Illustrator I made some tweaks to the fish and only used that one, so it didn't look like an advertisement for kids.

THURSDAY 05.11.09

In this morning studio time I tried to finalise my designs as much as possible as I am booked to print at 10am Friday morning. I thought more about frame this morning and how things would work best depending on the positioning, I though back to the Visual Language Classes we had with Amber and thought about how I could present "small". I decided to try and make the >1% (less than one percent) a large part of my type design and decided to make it exceed to frame to hopefully suggest that everything else was smaller than it. On the image and type mixed poster this would also help make my small fish look even smaller! It also looks quite overpowering which is cool as it really pushes the message forward to the audience I think.

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FURTHER DEVELOPMENT

After the final crit for this piece I realised I ad made some mistakes and a few ammendments needed to be made for these posters to work. For one, I had used the wrong symbol for "less than" and some others didn't understand what I was trying to communicate.

Here are my final posters...

OUGD104 - Colour Theory (03.11.09)

On Tuesday started learning about colour theory. We learnt about the different colour modes and hue, saturation, tone etc. It was quite interesting.

Subtractive and Additive Colours

Subtractive colours refer to inks and are made up of cyan, magenta and yellow. When all three are combined they create black or key (CMYK). When two of these colours overlap they create additive colours. Additive colours work in light such as computer screens and are made up of red, green and blue (RGB). When all three of these are combined they create white. When two of these overlap they create subtractive colours.

The Colour Wheel

The Colour Wheel starts with the primary colours (red, yellow and blue) which cannot be made by any other colour. The secondary colours (violet, green and orange) are made through combining 2 appropriate primary colours. When you combine different levels of 1 primary and 1 secondary you get tertiary colours (blue violet, yellow green, orange red).

Complimentary Colours

Complimentary colours refer to the tertiaries on the colour wheel. They are opposites and compliment each other, when seen together they do not fight for attention and when alone, out eyes search out the complimentary colour.

For the lesson we had to bring in a load of red objects. We got into our colour groups and our task was to organise the colours in an order. My group decided to show the spectrum. Starting at orange and going towards pink. We found that red was quite a difficult colour to do this with and when we looked around, the green group had much more scope than we did. It seems some colours have a broader range of hue than others. It was quite a good task and really made me realise that even though something is red, there are MANY reds out there...

PANTONE

I have used Pantone in the past when working in Design teams and really like that everything is universal. You know what you will get when printed. We got another task which was to match 10 of our items to Pantone swatches. This was tricky! As there are so many swatch books and we were limited to only 2, even though we had alot of different materials. Maybe it would have been easier if we could match to the whole range of books, then we could get the right textures etc... But it worked alright and we managed to closely match all 10 items...