Tuesday, 1 March 2011
I am a Shepherd
Print based editorials with a large focus of typography. Stressed but always passionate. Work hard play hard. Trends are cool if you're the Shepherd, not if you're the sheep.
Monday, 28 February 2011
+3 -2
+3 YCN briefs
Ideally I want to produce typographic and print based designs.
Fedrigoni
Bring Fedrigoni’s versatile range of papers to life to ensure they’re the paper of choice for existing and new customers.
+ I would love to do this because of its obvious link to print rather than digital.
Green & Black’s
Give new consumers a motivating reason to trade up to Green & Black’s.
SEGA
Create a piece of communication that celebrates the 20th Anniversary of Sonic.
+ Sonic is such an iconic figure, it would be really challenging and hopefully rewarding to create something to celebrate the 20th Anniversary.
Tuborg
Develop ideas that will build the awareness and understanding of the Tuborg brand based on the theme, “Live Unleashed”.
Whyte & Mackay
Create a compelling campaign that resonates, builds awareness and encourages trial of Glayva among a new younger audience.
Ideally I want to produce typographic and print based designs.
Fedrigoni
Bring Fedrigoni’s versatile range of papers to life to ensure they’re the paper of choice for existing and new customers.
+ I would love to do this because of its obvious link to print rather than digital.
Green & Black’s
Give new consumers a motivating reason to trade up to Green & Black’s.
+ This seems such an open brief but I especially like how they want to reate something as memorable as the Dove and Cadburys commercials seen recently. I think this could either go really well, or really badly.
SEGA
Create a piece of communication that celebrates the 20th Anniversary of Sonic.
+ Sonic is such an iconic figure, it would be really challenging and hopefully rewarding to create something to celebrate the 20th Anniversary.
-2 YCN briefs
I do not want to produce any material that will encourage young audiences to drink. I understand the advertising laws for alcohol and know that young generations will inevitably drink, however I do not have to be a part of the process. Drinking a Budweiser as I type.
I do not want to produce any material that will encourage young audiences to drink. I understand the advertising laws for alcohol and know that young generations will inevitably drink, however I do not have to be a part of the process. Drinking a Budweiser as I type.
Develop ideas that will build the awareness and understanding of the Tuborg brand based on the theme, “Live Unleashed”.
- Alcohol affects people alternatively and I do not wish to be any part of the advertising/design of any alcoholic based companies.
Whyte & Mackay
Create a compelling campaign that resonates, builds awareness and encourages trial of Glayva among a new younger audience.
- Again, especially when my designs would encourage younger audiences to try this beverage.
Wednesday, 16 February 2011
OUGD202
To see all Design Practice posts for OUGD202 please click the link below.
OUGD202 - DESIGN FOR SCREEN
OUGD202 - DESIGN FOR SCREEN
OUGD202 self-evaluation
Design for screen was initially a challenge for me, however I now look at it as a massive step forward. I had never even contemplated using digital media to communicate my design ideas. I can see through the latest projects how important it is at capturing peoples attention and also, remembering them!
I found myself thinking more outside the frame and transitions between scenes. Focussing on the more basic elements of After Effects enabled me to build up my confidence in them and apply them correctly. It also made the whole process less stressful and easier to storyboard as I could easily visualise how something may look. Once I was creating in After Effects I would often elaborate on my original idea, which has resulted in a much more interesting animation.
My title sequence for Top Ten Tips: Typography is good as a piece of kinetic typography, but I am not sure how well it actually works for a title sequence. I seem to have forgotten about the research I did and went off and did somehting completely different. Saying this, I do still think it works with my final brief; as part of a series of top ten tips for designers, both studying and professional.
Changing my original idea from Top Ten Imaginary Friends definately was a good decision made early on. I became precious about one idea, without listening to crits or research. I decided to flush this down the toilet and start a-fresh. I initially thought 'worst typefaces' would be boring... but am very happy with my final animations as they don't look boring at all.
Strength wise, I have learnt After Effects and produced something unexpected. All aspects of the project relate to each other, from the simple packaging using the same stock demonstrated in my animation and the window showing the message, to the quote animated in the title sequence/ident. The idents and title sequence work really well together, but if I could change anything, I would make more of the initial title in my title sequence, it seems a bit weak and an after-thought compare to the rest of the 50 seconds. Also I should have done some more research into packaging, as I may have found a better solution or made my crafting skills more polished. Also I would have liked to design the DVD covering.
DO, NOT THINK needs to be my drive from now on. I found myself thinking about what I could do, instead of actually doing anything. It was only at the tutorial that I realise how little I had done. This was a turning point in this module and from then on was working 12 hour days! And... suprisingly, I didn't mind. I hope to continue this style of working for the rest of my practice.
I found myself thinking more outside the frame and transitions between scenes. Focussing on the more basic elements of After Effects enabled me to build up my confidence in them and apply them correctly. It also made the whole process less stressful and easier to storyboard as I could easily visualise how something may look. Once I was creating in After Effects I would often elaborate on my original idea, which has resulted in a much more interesting animation.
My title sequence for Top Ten Tips: Typography is good as a piece of kinetic typography, but I am not sure how well it actually works for a title sequence. I seem to have forgotten about the research I did and went off and did somehting completely different. Saying this, I do still think it works with my final brief; as part of a series of top ten tips for designers, both studying and professional.
Changing my original idea from Top Ten Imaginary Friends definately was a good decision made early on. I became precious about one idea, without listening to crits or research. I decided to flush this down the toilet and start a-fresh. I initially thought 'worst typefaces' would be boring... but am very happy with my final animations as they don't look boring at all.
Strength wise, I have learnt After Effects and produced something unexpected. All aspects of the project relate to each other, from the simple packaging using the same stock demonstrated in my animation and the window showing the message, to the quote animated in the title sequence/ident. The idents and title sequence work really well together, but if I could change anything, I would make more of the initial title in my title sequence, it seems a bit weak and an after-thought compare to the rest of the 50 seconds. Also I should have done some more research into packaging, as I may have found a better solution or made my crafting skills more polished. Also I would have liked to design the DVD covering.
DO, NOT THINK needs to be my drive from now on. I found myself thinking about what I could do, instead of actually doing anything. It was only at the tutorial that I realise how little I had done. This was a turning point in this module and from then on was working 12 hour days! And... suprisingly, I didn't mind. I hope to continue this style of working for the rest of my practice.
Final packaging
I printed both the DVD case and poster on bulky newsprint. It relates the content with the packaging nicely by having the animation background used in this way. I was inspired by packaging I found by weeco and really liked the simplicity. The net with the window really communicates the process of looking through something, which is what typography should be about. It also enabled me to create a poster linked to my animation which was a big plus for me. I think it makes something that my audience can keep and act as a reminder of one of the tips in typography.
Tuesday, 15 February 2011
Final animations!
Title Sequence
On this version, some partys of the audio are louder. This has been corrected on the DVD submitted file.
Ident 1
Ident 2
Ident 3
Ident 4
On this version, some partys of the audio are louder. This has been corrected on the DVD submitted file.
Ident 1
Ident 2
Ident 3
Ident 4
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